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The 5 Best Travel Rewards Points Currencies for Canadians

Last Updated on October 20, 2023


In this feature we take a look at the 5 Best Travel Rewards Points Currencies in Canada! This is a much needed update and refresh to our original rankings which were released back in 2014 (Click here to check out those old rankings!)

When considering which points currencies make up our Top 5 we take into account all Canadians who collect and redeem travel rewards points. We do not just focus on frequent travellers, six figure credit card spenders or credit card gamers but we look at anyone and everyone who are utilizing these loyalty programs to help them with their travel goals, dreams and more. Thus, not only is this feature for frequent travellers, it is also for frequent shoppers, high end and low end credit card spenders, people who take multiple vacations a year, those who only vacation once every few years and everyone in between.

October 20 update: With the news that HSBC has stopped accepting applications for new customers we can no longer list them as the fifth best program in Canada. It remains great for those who have HSBC credit cards but as it is not open to new customers we cannot rightfully list it as a Top 5 program. Couple this with the recent resurgence and revitalization of AIR MILES under their new ownership and we have them move into fifth spot replacing HSBC Rewards.

TIP: You don't have to use just one of these programs, you can utilize as little or as many as you need to maximize the rewards you get and even include programs not listed here.


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 The Top 5 Travel Rewards Currencies:



#1: American Express Membership Rewards Points

American Express Membership Rewards
Ease of Earning
Ease of Redeeming
Flexibility
Overall Value


By far and away the best rewards currency, American Express Membership Rewards points are the most valuable and flexible points for Canadians (and not just for travel)

With a portfolio of cards that earn 1 to 5 Membership Rewards points per dollar spent you can rack up points really fast in the program. Whether you have the best card in Canada, the American Express Cobalt Card which earns up to 5x points or their entry level no annual fee American Express Green Card earning 1 point per dollar, you are ahead of the game with any of Amex Canada's cards in your wallet (Click here to see all their card offerings).

Membership Rewards (MR) receives 4 out of 5 stars in the earn category and only loses that one star due to acceptance rate. The acceptance rate of 80 to 90% of what Visa and Mastercard has in Canada is the only reason why Membership Rewards loses that one star. If it matched Visa and Mastercard at 100%, this program would receive a perfect score in all categories!

With numerous travel redemption options, the Membership Rewards program has all Canadians covered. Want to book travel yourself and then redeem points against the charge? You can do that with this program and achieve returns of up to 5% on your spending. Or you can take advantage of Amex' Fixed Points for Travel chart to redeem a set amount of points towards flights and get up to a 10% return on your spending.

Then you have the potential for outsized value redemptions (by outsized we mean upwards of 10, 20 or 30%+ return on spending) and that's the ability to transfer points to airline and hotel programs. You can convert 1 to 1 to the #2 travel rewards currency, which are Air Canada's Aeroplan points or 1 to 1 to another excellent program in British Airways Executive Club. Add in conversion options to Air France KLM Flying Blue (a program to watch out for!), Marriott Bonvoy and several other airline and hotel programs and Membership Rewards really does have most of Canada covered.


#2: Air Canada Aeroplan Points

Air Canada Aeroplan
Ease of Earning
Ease of Redeeming
Flexibility
Overall Value


Love it or hate it, one of Canada's oldest programs still remains one of the most valuable even after they shifted focus back to being more of a frequent flyer program than the coalition loyalty program model they chased during the 2000s and 2010s. The revamp of the Air Canada Aeroplan program in late 2020 was key to keeping the program's value as they did away with those high carrier surcharges, expanded their points+cash redemption options, adding family pooling, enhanced their credit card offerings and much more.

Earning Aeroplan points is relatively easy through their credit cards, travelling on Air Canada or their almost 50 airline partners, shopping online, staying at hotels and more. The only reason the program receives 4.5 stars instead of 5 for ease of earning is that outside of travel, credit cards and select other partners, there aren't as many options to earn points as they once had when they considered themselves a coalition program.

Redeeming Aeroplan points is way easier nowadays thanks to access to all available seats on all Air Canada flights with dynamic pricing. There are also points plus cash options if you don't have enough points for the full award and you can redeem points for travel on nearly 50 partner airlines.

Where the program takes a bit of a hit is flexibility - yes the program has become more flexible and has a wealth of airline partners but members are limited to just those airlines and outside of redeeming on Air Canada flights - availability can be limited on those partner airlines. And if those Air Canada flights are getting close to full or ticket prices are high, the relative price in Aeroplan points will also be high thus making it not a great option and members may not choose to redeem their points. For these reasons we can only give the program 3.5 Stars for flexibility.

Value wise, Aeroplan points give you a lot of bang for your buck especially if you can redeem your points for business class or first class flights. Even with economy class the program holds it own as we value Aeroplan points at a minimum 1.5 cents based on those economy class redemptions. With cards like their TD® Aeroplan® Visa Infinite* Card earning up to 1.5 points per dollar and the American Express® Aeroplan®* Reserve Card earning up to 3 points per dollar we are looking at 2.25% and 4.5% returns respectively. And that 1.5 cents is a minimum, when you redeem for those premium class cabins we have seen 3, 4, 6 or more cents per point so your rates of return skyrocket.


#3: Scene+ Points

Scene+
Ease of Earning
Ease of Redeeming
Flexibility
Overall Value


Back in 2014 in the first iteration of these rankings we stated that Cineplex Scene was a program to watch out for. Well, it took them a bit longer than initially planned but the revamped Scene+ program that launched in late 2021 now has the luxury of being ranked as one the best travel rewards currencies in Canada.

The points have become some of the easiest to come by for Canadians thanks to banking and credit card products from Scotiabank, a nationwide grocery partnership with Empire Group (Sobeys, Safeway etc.), Home Hardware, dining options and of course Cineplex.

The Scene+ credit card options allow members to earn anywhere from 1 to 6 Scene+ points per dollar spent depending on the card. The entry level no fee Scotiabank Scene+ Visa Card racks up an attractive 1 to 2 points for each dollar spent while their points earning machine, the Scotiabank Gold American Express Card earns up to 6 points! (Click here to see all Scene+ credit card offerings).

Even if you don't have a Scene+ credit card you can still earn Scene+ points for shopping at all their partners just for being a member in the program. Now if they could add a gas station partner, Scene+ would have all their bases covered.

Redeeming points for travel with Scene+ is super easy! All members can redeem for travel booked via Scene+ Travel at a rate of 100 points to $1 and they'll let you redeem as little 1 penny if you like! Scene+ Travel is run by Expedia so you can book flights, hotels, vacation package and more and apply your Scene+ points towards the booking. You don't have to have the full amount of points required and mix points+cash payments as you like. If you happen to have one of the Scene+ Credit or Debit Cards you also get the option to buy any travel you like with anyone (not just Scene+ Travel) and then redeem points against the charge once it shows up on your account statement. You have up to 12 months after it posts to do so and the redemption rate is the same at 100 points to $1. That means no matter which method you redeem for travel you are achieving a 1% to 6% return on your Scotia credit card spending.

While being flexible enough for most Canadians, the lack of any conversion options to other programs where you might be able to get outsized value for your points keeps Scene+ from receiving more than four stars. This also affects the Overall Value ranking, not that 1% to 6% back is bad, no in fact it is great, but that lack of potential outsized value that other programs do provide keeps Scene+ at four stars.


#4: RBC Avion Rewards Points

RBC Avion Rewards
Ease of Earning
Ease of Redeeming
Flexibility
Overall Value


RBC Avion Rewards points are quite easy to earn thanks to a variety of banking and Visa credit card products offered by the bank. With additional earning opportunities available for online shopping and offers at specific merchants RBC Avion Rewards points receive 4 out of 5 Stars in the ease of earning category. (Click here to see all RBC credit card offerings).

Like most programs today, redeeming points is straightforward and since we are focused on travel it is easily done via Avion Rewards. You can choose to redeem points using the Avion Air Travel Redemption Schedule or if you don't have enough points for those set reward amounts you can simply redeem 100 points for $1 towards that travel booking (172 to $1 if you are not Avion Elite). Easy as that!

The Avion Rewards program provides great flexibility if you hold onto an Avion credit card (giving you Avion Elite level status) since you can book travel via Avion Rewards or convert the points to airline programs like WestJet Rewards, British Airways Executive Club and several others. While that flexibility is great it is not great enough to earn five stars. The main reason behind this is that you have to book your travel via Avion Rewards to get the best value from your points. There is no equivalent option to go out and book travel on your own like you can with HSBC Rewards, Scene+ or Amex Membership Rewards and redeem against the charge without losing point value.

With their primary credit cards such as the RBC Avion Visa Infinite Card only earning 1 to 1.25 Avion Reward points per dollar spent it can take a lot spending before you can achieve any meaningful rewards in the program. I tend to mention in my media interviews and on the Rewards Canada podcast that RBC Avion Rewards are some of the most expensive to earn seeing that other programs are providing 5 or 6 points per dollar spent vs. RBC's 1 to 1.25. So the RBC Avion Rewards program does not score very well for value. On top of this your point value can be further diminished if you don't purchase airline tickets at the maximum ticket price allowable in each flight reward category from the Avion Air Travel Redemption Schedule.


#5: AIR MILES

AIR MILES
Ease of Earning
Ease of Redeeming
Flexibility
Overall Value


When we re-released these rankings early in 2023 AIR MILES' parent company had just declared bankruptcy and the program itself seemed to be hanging on by a thread. Thankfully the program was saved as BMO took over as the new owner and that has injected some much needed life into the program. There is still lots of work to do for the program but the initiatives undertaken by AIR MILES since August of 2023 have already made it better and in fact it would have knocked HSBC Rewards out of fifth place regardless of the situation taking place at HSBC.

Earning AIR MILES (The revamped program seems to have dropped the "AIR MILES Reward Miles" terminology) is quite easy with their online shopping portal, various retail partners and with their four Mastercard offerings with the World Elite cards providing the best earn rates. The only reason the program is half a star short of five stars is the lack of major nationwide partners that are relevant to the greater populace like its closest competitor Scene+. (Click here to see all BMO AIR MILES credit card offerings).

In terms of travel redemptions, AIR MILES are relatively easy to redeem especially with the latest update to the program. In May 2024 they officially launched cash+miles redemption options for flights, hotels and other travel options. However, even with the easier redemption model it is still not as easy as some the other programs in the rankings as in most cases with AIR MILES you'll still need to have at least 50% of the miles required for a reward.

For travel redemption flexibility, AIR MILES does quite well but some of the other programs do better. You can book virtually any travel with AIR MILES - flights (in any fare class), hotels, car rentals, vacation packages and more - which is great. However the travel has to be booked with AIR MILES - you can't go out and book any travel with any travel provider like you can with American Express Membership Rewards or Scene+. There is also no option from AIR MILES to redeem for travel after the fact like Membership Rewards and Scene+ offer. With AIR MILES you have to have the miles at the time of booking which is the same as Aeroplan and RBC Avion Rewards.

Where the program lacks the most is in value - especially when you consider what the AIR MILES credit cards offer. BMO AIIR MILES Mastercards provide relatively poor value compared to the cards for the other programs in the top 5. For example, the 1 Mile for $12 spent base earn rate on the BMO AIR MILES World Elite Mastercard works to out to a 0.875% return on spending (based on the Cash Miles value). Here at RWRDS Canada we are of the belief that no premium credit card should have a base earn rate below 1% yet all of BMO credit cards do, not just AIR MILES. The other programs in the top 5? All of them offer at least 1% if not more with the base earn rates on their credit cards. On top of all this the AIR MILES program has no outsized value opportunities like they used to have in the past or as we still see from programs like Aeroplan and British Airways (hence the value in the conversions from some of other top 5 programs)

One may argue that at least with AIR MILES there are other ways to earn miles on purchases to make up for that difference (double dipping) but that argument doesn't go far when you have a program like Scene+ offering the same and yet they provide 1% or more for the base earn rate on their cards.

 


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 Wrapping it up


s

What about all the other travel rewards programs in Canada? CIBC Aventura, More Rewards, TD Rewards, WestJet Rewards, and so on? To be honest with you, all the programs hold value and play a significant role for many Canadians. Our rankings try to look at what the best programs are for the population as a whole and in general we feel our five picks are the better programs but that doesn't mean they are the best for everyone. It all comes down to an individual's needs, spending habits, travel habits and so on. In the end you can't go wrong with any loyalty program so long as it brings value to you and meets your needs.

With all that being said though, if you don't use any of these programs it might not hurt to do some more research on them as they could potentially provide more value to you than the program or programs you are utilizing right now.

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This is an updated version of a feature that we first posted on September 30, 2014

Title image by Matteo Angeloni from Pitiably

 

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We'd love to hear which programs you use and what you find works best for your lifestyle! Which travel rewards currencies would you rank as the Top 5? Tell us in the comments section below or join the conversation in our Facebook Group and on Twitter!




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